Peter Alsop is a keen collector of New Zealand art and kiwiana, with particular interests in tourism publicity, hand-coloured photography and mid-century New Zealand landscape paintings. By day, in a job unrelated to this book, he is General Manager of the New Zealand Productivity Commission, a government agency focused on lifting productivity and wellbeing.

Dave Bamford is a highly experienced international tourism consultant based in Wellington, but regularly working offshore, particularly in Asia. An avid lover of the outdoors, Dave has over 45 years of mountaineering experience throughout the world and is a past president of the New Zealand Alpine Club. This passion for the outdoors and tourism has led to a long-running and extensive collection of ephemera focused on New Zealand mountain sports, national parks, exploration and tourism.

Gary Stewart has always been a designer, even before he knew he could make a living from it. He has a background in corporate and clients on publishing and hospitality projects. He is responsible for designing Selling the Dream.