A Good African Story: How a Small Company Built a Global Coffee Brand
|Author:||Andrew M. Rugasira|
|Author:||Andrew M. Rugasira|
Since it was founded in 2003, Good African Coffee has helped thousands of farmers earn a decent living, send their children to school and escape a spiral of debt and dependence. Africa has received over $1 trillion in aid over the last fifty years and yet despite these huge inflows, the continent remains mired in poverty, disease and systemic corruption. In A Good African Story, Andrew Rugasira argues that trade has achieved what years of aid failed to deliver, and has provided a tantalising glimpse of what Africa could be. As he recounts the very personal story of his company and the challenges that he has faced - and overcome - as an African entrepreneur, Rugasira discusses the barriers that currently prevent fair and equal trade between Africa and the rest of the world. He sets out the arguments for building a sustainable trade framework and reducing dependency on handouts. And he builds up a manifesto for a revolution in the way that Africa is perceived. This is a book about Africa taking its destiny in its own hands, and dictating the terms of its future.
The inspirational story of how an African-owned coffee company became a global brand.
"Andrew Rugasira is a break-through Afircan. His story of how he gathered the coffee beans of small growers in western Uganda and turned them into a major brand, sold in supermarkets across the world, is utterly inspiring" -- Jon Snow "The analysis is sharp, concise and incisive" -- Antonio Senior Times "The book is full of Rugasira's vivid character, scholarly, argumentative and big-hearted" Observer "This has been a remarkable few months for books about the coffee trade - and the latest is one of the most revealing and the most unusual ... A fascinating exposition of African history, sociology and business" Broughton's Coffee House "With sharp analysis and hard facts, he outlines the structural imbalances surrounding trade from Africa ... This book about good coffee is a good read" -- Harriet Lamb, Fairtrade International CEO Management Today
ANDREW RUGASIRA grew up in Uganda and went to the University of London for his undergraduate degree in Law and Economics. He later completed a masters degree in African Studies at the University of Oxford. In 2003, he founded Good African Coffee, the first African-owned coffee brand to be stocked in UK supermarkets and US retailers. He regularly speaks at leadership and business conferences, and is passionate about initiatives that lead to community transformation. In 2007, he was nominated as a Young Global Leader by the World Economic Forum. He has won several awards, including the Legatum Pioneers of Prosperity award, and in 2010 was nominated for a Financial Times/ArcelorMittal Boldness in Business award. Andrew lives in Kampala with his wife Jacqueline and their children. www.goodafrican.com @andrewrugasira